Techvantis Integrates PRSM Creative Ecosystem into 'Project Lumen' R&D for Next-Gen Digital Billboard Design.
[Athens, Greece] – November 19, 2025 – techvantis, a leader in enterprise tech solutions, today announced a pivotal strategic partnership with PRSM (https://prsm.gr/), the corporate foundation behind a unified ecosystem of design and digital ventures. This collaboration is central to the research and development phase of 'Project Lumen,' techvantis’ next-generation Programmatic Digital Out-of-Home (pDOOH) platform.
While Project Lumen’s core is built on privacy-first technology for real-time targeting and data handling, Techvantis recognized that its physical and virtual aesthetic must equally push boundaries. The integration of PRSM’s creative ecosystem ensures the final product is a leader in both function and form.
Redefining the Form Factor of Digital Billboards
Techvantis will leverage the diverse resources within the PRSM family of ventures, including:
Utilizing PRSM’s expertise in architectural and spatial design to develop elegant, minimalist, and environment-sensitive billboard structures that integrate seamlessly into urban environments.
Collaborating with PRSM’s digital ventures (e.g., Freecads, Openvec) to optimize the creation and deployment of high-quality, lightweight digital content, ensuring optimal display performance and energy efficiency.
Adopting PRSM’s foundational clarity and direction to ensure Project Lumen’s brand identity, user interface (UI), and physical design are harmonized under a single, coherent aesthetic.
Tariq Bawa, Executive Director for InfoSec and Enterprise commented on the strategic shift:
"Digital billboards are physical elements in the public space, and their design impacts communities just as much as their data practices. Our initial focus on regulatory compliance is paramount, but for Project Lumen to truly succeed, it must be beautiful, functional, and purposeful. Our partnership with PRSM (prsm.gr) is not about advertising data; it’s about design data. PRSM’s creative ecosystem - from architectural models to visual asset creation - provides the essential structure and aesthetic expertise to ensure Lumen is not just the smartest pDOOH platform, but the best-designed one in the world."
This collaboration underscores techvantis’ holistic view of the pDOOH landscape, where technological innovation and exceptional design are treated as equally critical components of market leadership.
About techvantis
Techvantis is a global technology firm specializing in enterprise software and innovative tech solutions, committed to building tools that drive efficiency, transparency, and ethical practices within the digital economy.
About PRSM
PRSM (https://prsm.gr/) is the corporate foundation behind multiple design and digital ventures. It provides structure, stability, and direction, ensuring each project evolves with purpose by contributing to a larger, unified ecosystem of design, architecture, and digital asset creation.
Media Contact:
Mark Andrew Burger | Executive Director, Market Communications & Distribution | mark.andrew@techvantisgroup.com | hello@techvantisgroup.com